Group Code of Conduct

Our Values

We want to provide modern, quality dentistry services for the benefit of patients, dentists, Employees and shareholders, striving for continuous growth and excellence. Colosseum Dental Group is guided by three fundamental principles reflecting our commitment to quality dental care:

•    Care: We are passionate about dentistry and care for our patients, colleagues and team members and communities we operate in.

•    Entrepreneurship: We are empowered to think and act like owners and to be accountable for our actions.

•    Collaboration: We work as a team to achieve the best results for our patients.

These principles apply to everything we do, and we expect our Employees and team members to respect these values and beliefs and live by them at all times. Our shared values define “The Colosseum Way – We Care”. This principle underlies all our actions:

•    We Care by taking care of our patients´ oral health. 
•    We Care by being a good corporate citizen and a Good Neighbour in the communities we work and live in.  
•    We Care on a global level by fulfilling our “Bigger Purpose” supporting Jacobs Foundation in their long term sustainable programs, as our profits run into their efforts through our shareholder,  Jacobs Holding.

This Code of Conduct further details these underlying principles to guide our Employees and team members for achieving the highest ethical standards in our day-to-day business operations.


A Message from our Chief Executive Officer

Dear colleagues, 

The Colosseum Dental Group is the leading dentistry group in Europe and we aim to provide high quality dental services to help our patients improve their quality of life. We also aim to build a world-class working environment to attract and support talented dental professionals because we care for our patients and our teams. To achieve this goal, we must maintain the highest possible standards regarding safety for patients and our team, medical treatments, quality of service, integrity and ethical business behaviour. 

This Code of Conduct lays down our fundamental values and principles that we share across the Colosseum Dental Group. The Board of Directors,  the Executive Committee and I are fully committed to the ethical principles laid down in this Code of Conduct and we expect all employees of the Colosseum Dental Group to understand the importance of, and live by, the values of our Group in their daily work. Consequently, we ask all our employees to carefully read this Code of Conduct, familiarize themselves with its principles and values and abide by them at all times to foster a culture of compliance and a professional and friendly working environment which we can be proud of. 

Should you have questions about the interpretation of this Code of Conduct, the right thing to do or have any other compliance concern, please raise this issue with your line manager or the human resources department. The Group General Counsel of the Colosseum Dental Group may also be contacted concerning questions in relation to compliance and ethical behaviour. 

If we all live by this Code, I am confident that we will be able to continue to provide high-quality dental services that help our patients live a healthier life and to build and maintain a working environment where all colleagues feel appreciated.

Patrick De Maeseneire
Chief Executive Officer 
Colosseum Dental Group

1.    Purpose and Scope

This Group Code of Conduct (the “Code”) shall provide a framework for Colosseum Dental Group’s (the “Group”) Employees and our business partners of our business principles and ethical standards that we expect to be respected in our daily activities. The Code shall convey the principles and values of our Group and shall ensure that we live up to our social corporate responsibility in everything we do so that we can be proud of our Group’s culture and achievements. „Employees“ in the sense of this Code of Conduct includes our directors, managers, employees, other staff as well as consultant dentists.

If we all live by the principles and values outlined in this Code, we will act in a responsible and compliant manner even if the Code may not provide a specific answer to every situation we may encounter during our daily work. Hence, we expect our Employees to use good judgement and reflect on the general principles and values of our Group when facing new and unfamiliar situations.

2.    Compliance with this Code of Conduct

This Code applies to all Employees and business partners of our Group, regardless of their status, location and the nature of their work. Certain topics covered by this Code will be further governed by specific regulations that further detail the behavior expected for these topics. Violations of this Code and any further regulation will not be tolerated, and disciplinary action may be taken in cases of breaches. Failure to take action as is required, is seen as unethical and also regarded as a contravention of the Code.

3.    Health and Safety

Our people are our greatest strength. We are, therefore, committed to create a safe and friendly working environment where every Employee feels respected and can contribute to achieve the best possible patient satisfaction. We adhere to the highest professional standards when it comes to patient safety. We have built a dedicated training facility – the Colosseum Academy – where we provide training to our Employees to guarantee the same quality level across our Group. Everyone at our Group must understand his or her personal contribution and impact on the outcome we deliver to our patients. Our internal safety processes and procedures are monitored, reviewed and adapted and our Employees are trained on safety issues to ensure that our patients can benefit from safe and effective medical treatments.

We take our responsibility as healthcare provider serious and are in close collaboration with the national health authorities as well as pharmaceutical and medical devices companies to report adverse events occurring in our daily practice. It is our aim to help improve the professional equipment we need to provide high quality dental services and minimize the risk of invasive treatment as far as possible. 

4.    Interactions with Third Parties

a.    Patients
Patients are the foundation of our success and it is the aim of our Group to improve patients’ well-being by providing high-quality dental services. When it comes to the treatment of our patients, we expect every Employee of our Group to apply the highest professional standards across all services offered by our Group. Our patients need to be fully informed of all (medical and financial) aspects of the recommended treatment to make an informed decision. We respect the patients’ wishes and rights at all times – provided these are in line with medical and ethical standards – and all medical treatments performed by our Group are in the best interest of our patients. We do not recommend or perform unnecessary treatments and are committed to fair and transparent billing practices.

By continually monitoring, measuring and adapting our services across the Group, we strive to improve patient safety and satisfaction in order to provide the best possible dental care. Complaints raised by our patients are taken seriously, thoroughly investigated and discussed with the patient who raised the complaint.

b.    Industry Partners
For the Colosseum Dental Group to be able to provide high-quality dental services, we need first-class dental equipment. It is our policy to only work with reliable, trusted and reputable industry partners which share the same values as we do. We choose our industry partners and products based on their ability to fulfil our patients’ medical needs, the quality of products, their reliability and reputation, the partners’s values, their compliance program and price. We expect from our partners to comply with this Code, our Supplier Code of Conduct as well as all applicable laws and to adhere to the highest ethical standards.

To foster trust in the relationship between our industry partners and our Group, we support our partners with respect to their transparency reporting under applicable laws and regulations.

c.    Competitors
We see competition as a good thing. Competition helps us to question our current practices, continuously improve and expand our services and stay patient oriented as we want to always stay ahead of our competition. The Colosseum Dental Group is committed to fair competition and it is our aim to compete based on the merits of our services. We do neither engage in unfair or unethical business practices nor in anticompetitive discussions or agreements with our competitors.  

d.    National Authorities and Public Officials
As we work in a highly regulated industry, interactions with authorities, such as national health authorities, and public officials are part of our business. A public official is someone in a position of official authority or acting in a public official capacity. Examples of public officials are officers in health authorities, reimbursement bodies or government authorities as well as parliament members.

Also, when interacting with national authorities and/or public officials, we abstain from any behavior that might be perceived as illegitimate behavior to gain an improper advantage. We do not try to gain an improper or unfair advantage by offering or promising anything of value to a public official to influence his or her decision. Likewise, we do not follow such a request made by a public official.

5.    Compliance with Laws and Regulations

The Colosseum Dental Group is committed to an ethical, legal and compliant way of doing business. As an international group of companies, we are subject to different national laws, regulations and customs. Not following these laws and regulations may lead to serious adverse consequences for our Group, its Employees and our reputation. Our Employees are, therefore, responsible for understanding and respecting the applicable laws and regulations in their area of activity. We also expect from our business partners to act ethical and in compliance with the applicable legal framework when doing business with us.  

6.    Business Courtesies and Gifts

The Colosseum Dental Group is committed to fair and ethical business practices. Business courtesies – such as invitations, gifts or meals – are accepted business practices in most countries we operate in. However, we strictly prohibit any behavior that might be perceived as unduly influencing another person to gain an improper advantage. We do not try to gain an improper or unfair advantage by offering or promising anything of value to someone to influence his or her decision. Likewise, we expect our suppliers and business partners not to unduly influence our Employees to gain an improper advantage at the expense of our Group.

Our Employees may not participate in events organized by our industry partners that have an entertainment character and do not focus on medical education or training. 

7.    Discrimination and Harassment free Environment

Passion for dental care and the best patient experience is paramount to us. This not only requires us to apply the highest professional standards when it comes to the treatment of our patients, but also to provide our Employees a safe, respectful and friendly working environment, free from harassment and discrimination. We do not tolerate harassment or discrimination of any kind, be it towards patients or Employees. We also do not tolerate any behavior that creates a hostile working environment, aggressive pressure or intimidation. Harassment or discrimination in the meaning of this Code includes any unwanted or unwelcomed attention or discriminatory conduct based on race, color, religion, citizenship, national origin, gender, sexual orientation, disability, pregnancy or other characteristics provided by law. Any such harassment of patients or Employees will result in disciplinary action. If you have been harassed or discriminated, please refer to the Reporting & Investigations Policy for obtaining more information on how to raise a complaint.

8.    Confidentiality and Privacy

It is important that all our Employees understand the importance of privacy, data protection and confidentiality. Our Group is committed to respect and maintain the privacy and confidentiality of patients and Employees alike. We do not tolerate the invasion of our patients’ privacy by our Employees. We restrict access to patient information as appropriate and use it only as necessary for legitimate business purposes. Our collection, use and storage of such information complies with the laws and regulations of the countries we operate in. For more information on privacy, data protection and IT security, please refer to our Group Data Protection Policy.

All Employees as well as the consultants of our Group must protect confidential patient data, company and business information and not disclose such information to any third party outside the Group. In particular, the confidentiality of our patients’ medical records is paramount to maintain the patients’ trust in our services and our Group.

9.    Asset Protection

Ethical conduct also includes careful use of resources and our assets. We provide our Employees with state of the art infrastructure and dental equipment to enable them to provide first class dental services. We expect our Employees to use such company equipment with diligence and care and take reasonable precautions to protect such equipment from loss, damage or theft. Dental equipment shall always be used and maintained in accordance with their instructions and processes to ensure proper use and patient safety. Such Equipment must not be used or removed for any other purpose than purposes of the Group, in particular not for private or third party purposes.

10.    Conflicts of Interest

We expect our Employees to avoid any conflict of interest between their own interests and those of the Group. When making a decision affecting the Group, personal interests may not adversely affect such decision at the expense of Colosseum Dental Group, and Employees should always consider our Group’s best interests.

A conflict of interest arises when a person’s private interests interfere, or has the appearance of interfering, in any way with the legitimate interests of the Colosseum Dental Group. Non-exhaustive examples of such conflicts of interest are (a) engaging in any activity that is in competition with our Group; (b) engaging the services of family members or friends solely based on the personal relationship; (c) purchasing equipment from a company in which the decision making Employee has an interest in. Conflicts of interest are strictly prohibited, unless approved by the line manager.  

11.    Community and Environment

As a good neighbour, we expect our Employees and team members to behave in a way that respects, protects and promotes the welfare of the communities in which we operate.

We recognize our responsibility towards the environment and, therefore, we use our natural resources in a responsible, sustainable and effective manner. We ensure sustainable waste management and recycling.

12.    Use of Social Media

The Colosseum Dental Group uses social media, such as LinkedIn, Instagram, Facebook, to communicate with our patients, Employees, business partners and other stakeholders. We see social media as a powerful tool to stay connected and interact with, as well as provide information to, our different stakeholders. The official social media channels of the Colosseum Dental Group may only be edited by authorized Employees of our Group. Any posts on such channels must always comply with our values, this Code and all other regulations of the Group. 
We appreciate that our Employees also use social media in their private life. As every post made by an Employee in his/her private life may also potentially affect the Colosseum Dental Group as employer, we encourage Employees to responsibly use social media and use common sense and sound judgement when posting any material and/or information on social media. It is strictly prohibited to post any work-related confidential information on social media. If any patient information, such as patient pictures, shall be posted on social media, the written consent of the patient needs to be obtained prior to any such post. In addition, we do not tolerate that Employees expose other Employees or patients on social media channels. We generally expect from our Employees to responsibly use social media and adhere to the values and conduct described in this Code.

For further information on the use of social media, please refer to our Social Media Guidelines.

13.    Education and Training

A critical element of our compliance with this Code of Conduct is the education and training of our Employees on their legal and ethical obligations. Colosseum is committed to taking all necessary and appropriate steps to effectively communicate our standards and procedures to all Employees. Ongoing training programs include live meetings or videoconferences on CDG level and local level. It also includes webinars/on-line courses for newly joining Employees and regular refresher courses. Moreover, the training program is regularly reviewed and updated, and additional areas of training are identified on an “as needed” basis.

14.    Reporting Concerns

We encourage every Employee of the Group to report any concern relating to a non-compliant behaviour to his/her line manager, the human resources department or the Group General Counsel. Any concern raised, and any complaint filed by an Employee will be taken seriously and will be investigated. The Board of Directors as well as the Leadership of the Colosseum Dental Group will support any Employee who in good faith raises any concerns or reports a suspected breach of this Code. The Colosseum Dental Group does not tolerate any retaliatory action if concerns are raised in good faith.

For further information on raising concerns and how complaints are being investigated, please refer to our Reporting & Investigations Policy.

15.    Assistance in Case of Questions

If you have any questions about our values, this Code or the correct behavior in a specific situation, you can always approach your line manager, the human resources department or the Group General Counsel and ask for help. We are committed to assist our Employees in their efforts to adhere to our Group’s Code of Conduct. 

16.    Approval and Entry into Force

This Code of Conduct was approved by the Board of Directors of the Colosseum Dental Group on 29 August 2023 and entered into force on 29 August 2023.